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A promotional graphic with a white and light blue abstract geometric background. In the center, the Level Up Games logo appears next to a blue rounded button containing the text "WE’RE MOVING!" Below this, bold blue text reads "Duluth Flagship → Mall of Georgia." At the bottom, the word "JUNE" is written in a stylized yellow font with a blue outline, indicating the move date.

Level Up Games Flagship Move: Bringing a Premium Gaming Experience to Buford

It’s never easy to say goodbye to the place where so many stories began. While our move from Duluth is a strategic “Level Up” for the brand, we know it’s also a big emotional shift for the community that built us.

Here is a look at our next chapter, written with both a heavy heart for what we’re leaving and a fire in our bellies for where we’re going.

To Our Duluth Family: We Hear You

We know that for many of you, Level Up Duluth wasn’t just a store—it was home. Moving the flagship roughly 20-25 minutes away to Buford is a change we don’t take lightly.

  • We recognize the distance: We know that extra time in the car is a big ask for our loyal players.
  • A Bittersweet Farewell: Leaving Duluth is hard, but we are dedicated to making the new Mall of Georgia location a destination that is truly well worth the drive.
  • The “Core” Matters: This move isn’t about leaving our veteran gamers behind; it’s about building a permanent fixture in the local gaming scene where those veterans can mentor the next generation.

Why the Mall of Georgia? (Besides the Great Food!)

Our move to Mall of Georgia creates a unified community with unprecedented access. Through this strategic partnership, we will be integrating larger-scale activities, theater outings, and premium restaurant deals directly into the player experience.

  • A Full Day Out: Being at the Mall of Georgia means your game night can now be a full experience. Between the enhanced amenities of our new space and the incredible food and entertainment options in the immediate Buford area, “going to Level Up Games” just became a much bigger event.
  • Premium Events: Expect a space specifically designed for narrative-rich experiences and high-stakes enthusiast play.
  • Room for Everyone: We are creating “gentle entry points” for new players from Flowery Branch and Suwanee, ensuring the hobby we love stays healthy and growing for years to come.

Hope for the Future

This move is about sustainability and the long-term health of our community. By establishing this powerhouse regional flagship, we are ensuring that Level Up Games remains a retail network that can continue to grow.

“The Mall of Georgia area provides a version of our community that sits at the ideal intersection of growth and alignment. It allows us to serve as a regional anchor for every type of gamer.”

Our goal is to keep fostering the connections that make tabletop gaming special. This flagship is just one part of our story, and we hope it paves the way for even more locations to serve our community in the future.

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